Help your business to be an authorized and well-known brand. Off-Page optimization of website help to boost site rank higher in the search engine result pages. A high rank in the search result means higher traffic to the website. Off-page SEO is about, among other things, link building, social media, and Local Search Engine Optimization. Search Engine Optimization is important for the increase in page ranking.
GUEST POSTING
Guest Posting is the practice of contributing a post to another person’s blog, guest Posting offers a strong opportunity to secure a link back from another website.
Find Top Guest Posting Site :
– Search with Google, Social Media
– Use websites that connect publishers and bloggers.
ex: in the google search box[“Blogging” “write for us”]
Infographics are an image of visual representations of information, data, or knowledge intended to present information quickly and clearly using graphics.
Using WikiGrabber find Unique, Broken and, Dead links then select your relevant deadlink from a particular Wikipedia page.
Google Advanced Search [site:wikipedia.org “Keyword phrase” “dead link”]
Now check that URL and head over to the Wayback Machine tool.
Find the best relevant content that you have created which could fill this hole, Create the content that fits.
Creating And Preparing Your Wikipedia Account then edit that particular Link.
Broken Link Finder tool: http://www.brokenlinkbuilding.com/
INFLUENCER MARKETING
An influencer is someone Brand in your industry or Top or Best with some degree of authority or special knowledge on a particular subject. They typically have a large number of followers on social media networks to thought leadership and are subject matter experts.
Ways you can begin to identify your Influencers:
Follower wonk, a Twitter analysis tool, will allow you to slice and dice Twitter data in several different ways. Try searching BIOS for best industry keywords, then sorting the resulting list of users by “Social Authority” a measure of how much influence they have based on their account cues.
BuzzSumo has a specific influencer marketing tool that will help you pick out influencers by subject and location.
FORUM DISCUSSION
FORUM POSTING Forums are one of the places on the web where you will experience social sharing with other people – usually through the form of text and links. A forum is a place to be when you want information from real people with a no-holds-barred attitude
Guideline:
Read the forum’s rules and guidelines before sign up or posting for the first time.
Search the other posts and uniquely check to see if your topic is already covered.
Use a meaningful title with a limit and target topic for your thread.
Do not use a forum Post to promote your products, services, business, or plagiarised content.
Be civil. Personal differences should be handled through email or IM and not through postings displayed to everyone users.
Stay on topic.
Avoid spammers, respond to them personally and not through the board, or report them.
Do not submit a post that requires readers to download a large file attachment. Either explain the file attachment or, better yet, provide links to the information.
Use plain text over HTML if you want your post to be readable by every user.
In order to be understood by most folk, use correct spelling, grammar, and avoid slang unless you know the word or paragraph phrase will be understood by other members.
Do not post twice (post the same message twice in one thread or other) or cross post (place the same message across several other forums).
Local business listing is an online collection that contains information about your business, such as your name, address, phone number, hours, clients and other information about a business, Before listing a business check categories and locations of that listing site because of some time we sign up for Indian listing but they only available for USA.
Google My Business, which used to be known as Google Places, is a free online listing platform that Google provides. The main Purposes of Google My Business are to help business owners increase their online visibility, traffic, and to help people find and review businesses in their local area. It’s effectively the most comprehensive and accessible business directory ever created for ease of use.
Google My Business, includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.
Google My Business is an online platform that helps your local business stand out on Google and attract new customers or Client. Use the Google My Business application to connect with customers and keep your business presence up-to-date on Google Search and Google Maps.
MICROBLOGGING
Micro-blogging is similar to regular blogging, except that it’s shorter. An example of this would be twitter, medium (supposedly), and Tumblr, It is one of the best tasks to get traffic and backlinks for websit
PDF submission is a process to get maximum visibility of one’s website or webpage and instant links. It generates traffic from the PDF-Sharing websites, creates backlinks, and thus helps to improve search engine ranking. PDF submission is another one way of doing content marketing.
PPT submission in SEO is good to get referral traffic from that ppt submission site to your website. It is an effective online marketing tactic to attract targeted traffic, get quality inbound links, and maximize your website’s visibility in major search engines. It helps to aware of business service
VIDEO SUBMISSION
Using Video Submission or Live Video Submission in your SEO strategy increases the chances of getting on the first page of search engine page results, whole Information of business services & products are described in a short video file and visual graphics. This technique generates more traffic to your website & used to boost rankings higher in the Search Engine Results Page (SERP).
Social Bookmarking is a way for users to pin, organize, search, and manage “bookmarks” of web pages. People save links to web pages that they like or want to share on their social media, using a social bookmarking site to store these links.
SOCIAL MEDIA GROUP POSTING Staying socially active has become an important part of the business. Staying in touch on social media group with your audience base is extremely important to survive the competition. To post in a social media group first join your relevant audience groups then Write regarding your service or offers, add photos or video, ask for recommendations, add location, and more like add files, events create then post.
Types of Groups in Social Media:
Fun
Entertainment
Funny
Business
Marketing
Internet Marketing
Jobs
Online marketing
Like Club
Make money
Network marketing
Link Posting
Blogger’s Group
Technology
Website
Facebook
Like and Share
QUESTION ANSWER SITES
Questions and Answers submissions are a method that includes the task of answering questions posted by People on different Question and Answer submission platforms or professional websites. The question-answer submission websites are designed to link to the correct answers. question-answer submission is an important part of Off-Page SEO.
BLOG COMMENTING
Blog commenting is a great way for you to get ideas, feedback, and promotion via a link from your audience. Ease steps for blog commenting are: Get personal with Strong Profile, Make comments like noticed by the right people, Say something worthwhile and relevant, Be conversational in a comment, Wait for the perfect moment to add your links.
Directory Submission is defined as the practice of submitting website URL and its details on the web in a directory under a particular category with title-description of that link, This is a way which helps you to improve your backlin
This is the most simple and easy way to get the rank of your keyword on a search engine. But some disadvantages of this technique; mostly classified websites delete your ads after some time. But it is helpful to fetch traffic on your website within one or two days. Classified submission is one of the Techniques in Seo off-page activity which is used to promote the business in a local and global area with the help of classified submission.
WEB 2.0 SUBMISSION
Web 2.0 Submission or Blog submission sites are work as the same as for posting your content on another website. On these websites, you can easily post your content without any charges with a link and images. Most of the websites allow you to create a free sub-domain to posting your content as a blog or a micro-website.
Business listing is the same as Local Listing but the difference of both is Business listing could be something you would find in a business directory such as Yelp, whereas local listing is targeting a geographical location.
